From 3D to IP, the Director of Digital Product Creation for a major multinational brand shares her perspective on why fashion should be rethinking the way it approaches DPC.
The status quo for the fashion industry continues to shape-shift: environmental regulations are on the horizon for the EU, secondary markets are attracting heightened attention, new initiatives and data are benchmarking the scale of recycling and repair, and fresh sizing and cultural standards for brands are being imposed.
Beyond the technology, cultural change and organisational composition could dictate how successfully brands are able to migrate to digital-native working.
With fashion passing the tipping point for digital product creation, more people than ever are joining the 3D / DPC journey in both directions - from digital to real, and vice versa. This is fast making digital fabrics one of the most important parts of fashion's creative and commercial futures.
As talent flows out of the big tech industry, the lure of addressing some of fashion’s long-standing problems could spark the next generation of solutions. Augmented reality becomes the latest big-picture technology to get anchored in practicality. The secondary market continues to grow. And The Interline checks in after a busy quarter of industry events.
Digital product creation represents a fundamental change to the fabric of fashion. We talk to one of the key minds behind Stitch about why the industry needs change on this scale, and why technology is vital to delivering it.
3D and digital product creation defined 2022. But with another year of uncertainty now well underway, how might fashion's ambitions for DPC and all-round digitisation influence the way the industry develops its digital capabilities?
As the global mandate for verifiable sustainability grows, and enhanced scrutiny breaks through environmental and ethical commitments that aren't backed by data, fashion needs to recognise the importance of sustainability as a return on investment.
Digital product creation and 3D workflows are now open to anyone, putting a huge amount of power in creators' hands. We talk to Adobe to explore what this means for the next generation of fashion designers.
The fashion industry appears to have a renewed focus on the bespoke: from e-commerce websites, to ownership of images, to hyper-personalisation fashion tech companies. What is it that makes the personal so powerful?
Fashion's digital transformation has so far left material development, sourcing, and production relatively untouched. But as traditional manufacturing falls further behind the rest of the industry's evolution, the argument for new methods and new materials grows stronger.
We report on the scale and systemic nature of fashion’s overproduction problem, and propose an alternative path through flexible, turnkey digital printing, on-demand.
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