Operationalising DPC At New Balance
Two key figures in New Balance’s digital product creation journey talk tools, assets, and what it means to operationalise DPC.
Discussing DPC with Renate Eder of Vizoo
The COO of Vizoo shares the immediate cost-saving potential of DPC and why it needs to become the mainstream tool for the fashion industry.
Short-Termism, The Sustainable Materials Gap, And AI Licensing Agreements For Brands
Renewcell’s bankruptcy could widen the gap between fashion’s more-sustainable material targets and the reality of supply and demand. And with more licensing agreements between content platforms and AI companies challenging other sectors, brands and retailers are likely to encounter challenges in safeguarding their content from AI's reach over time.
Scaling Digital Creativity: A Bottom-Up Approach To Digital Product Creation
Mirroring a wider mingling of top-down technology deployments and grassroots disruptions, success in DPC will only be secured with the buy-in of a broad spectrum of different teams, job roles, and disciplines.
Material Honesty And Production Volumes: Two New Transparency Frontiers
Fashion keeps critical sustainability indicators close to its chest, creating a lack of clarity around material composition and the scale of (over)production. This must change if the industry is going to meet a rising bar for disclosure and transparency.
Discussing DPC with Saurabh Deshpande of Centric Software
Centric Software’s Vice President, PM & UX Design on the enterprise-wide strategic opportunities opened up by digital product creation.
Real-Time 3D: The New Frontier In Fashion And Luxury
What can history teach us about the right way to approach digital storytelling? And what possibilities can the new generation of 3D tools and rendering engines unlock?
Sora’s Impact On Fashion And Fair Use In The AI Era
OpenAI’s new text-to-video generator has the potential to be a powerful tool for fashion, but what’s the actual use case and how far does it “understand”? And with the foundations of many off-the-shelf models’ training data a mystery - how long will it be until a copyright catastrophe occurs?
Discussing DPC with Jelle Stienstra of PTTRNS.ai
PTTRNS’ Director of Digital Strategy on the importance of thinking big, starting small, and learning fast when it comes to realising the extended value of 3D and digital product creation.
From Digital Twins to Data Democratisation: The Disruptive Technologies Reshaping The Fashion Value-Chain
The future of fashion is not predetermined, but there are clear disruptive trends that have the potential to reshape the extended value chain sooner, not later.
The End State For Digital Product Creation
Where are 3D and digital product creation going? And what will it look like when we get there?
Discussing DPC With Amir Lehr Of Optitex
The CEO of Optitex on why the intersection of art and science - and the pursuit of accuracy and precision - will be vital to realising the vision for 3D.
Rethinking Retail Planning: How Automation is Augmenting Outdated Processes
As brands navigate the intricacies of managing inventory, predicting trends, and meeting consumer demands, automation tools can be used to optimise planning processes for enhanced efficiency and accuracy - as well as creating a competitive edge in the world of fashion retail.
Technology Tensions: Can Fashion Spectacles Ever be Sustainable?
While some designers at New York Fashion Week fall/winter 2024 flaunted daring technological innovations in wearables, others advocated for sustainability as the focal point of the platform. The question remains: can these seemingly divergent approaches coexist going forward?